Privacy policy

At Yggy, we are committed to protecting the personal information and privacy of any user reached by our ads.

Information collection

We collect personal information directly from individuals who contact us or sign up to use our services and also automatically through the use of cookies on our website.

Information collected directly

We may collect personal information about you directly from you when you fill out a "Contact us" or "Join" form on our website. Generally, the information we collect includes your:

  • Name, company name, company website or app, information about your website or app, advertising activity (for advertisers), or wallet ID.
  • Email address, mailing and billing address, phone number, country.
  • Other information related to your request or inquiry.

That information can be removed upon request whenever you decide to delete your Yggy account.

Information collected from cookies

We may use cookies to automatically collect information when users visit our website or interact with one of our advertisers or publishers. We rely on information such as IP address, general location information, page views, date/time stamp, browser type, device type, device ID, Internet Service Provider ("ISP"), referring/exit URLs, operating system, language, clickstream data, and other information about the links clicked, features used, size of files uploaded, streamed or deleted, and similar device and usage information to respond to your request or inquiry, and in the ordinary course of conducting our business, including as set out below:

  • Providing support and services.
  • Responding to your requests.
  • Analysing and optimising the performance of our website.
  • Personalising your experience to better engage with you.
  • Advertising our products and services on third-party websites.
  • Sending client alerts and information we think may interest you.
  • Protecting our legal rights and preventing misuse.
  • Complying with legal operations.
  • Performing our general business operations, accounting, record keeping, and legal functions.

We do not use any Flash cookies / LSOs (we use HTTP / browser cookies only) and do not perform browser / device fingerprinting.

Deleting and blocking cookies

Most web browsers offer a way of managing how your data is used and choices for opting out of certain types of advertising. Below are links to help you set your preferences.

Managing cookies in your browser
Firefox "Private Browsing" and managing cookie settings: Learn more
Chrome "Incognito" mode and managing cookie settings: Learn more
Internet Explorer "InPrivate" mode and managing cookie settings: Learn more
Safari "Private Browsing" and managing cookie settings: Learn more
Managing cookies on your mobile device
iOS Deleting cookies: Learn more
Android Deleting cookies: Learn more

Information storage

Yggy is a unique solution when it comes to information storage. Unlike other advertising platforms, networks, or exchanges, Yggy is a decentralised protocol that allows both advertisers and publishers to collect, store, and analyse their data directly on their servers. Yggy therefore does not keep a copy of any detailed ad targeting or performance data. Any personal information collected by advertisers and publishers is contained solely on their servers and is subject to their privacy policies.

Yggy does not store any personally identifiable information on the blockchain.

Purposes and legal bases of use

Purpose of Processing /Legitimate Business Interests Legal Bases of Processing (EU Users)*
Providing support and services, Responding to your requests.
  • Necessary to enter into or perform a contract with you (upon your request, or as necessary to make the Services available).
  • Our legitimate business interests.*
Analytics and improvement.
  • Our legitimate business interests.**
  • Establish, defend, or protect our legal interests.
  • Our legitimate business interests.**
Marketing and advertising.
  • Our legitimate business interests.**
  • With your consent.
Protect our rights and prevent misuse, comply with legal obligation.
  • Compliance with law.
  • Establish, defend, or protect our legal interests.
General business operations.
  • Our legitimate business interests.**
  • Establish, defend or protect our legal interests.
  • Compliance with law.

* For the personal data from the EU that we process, this column describes the relevant legal bases for such processing under GDPR (and local implementing laws of EU member states); this does not limit or modify the obligations, rights, and requirements under the privacy laws of non-EU jurisdictions.

** For the personal data from the EU, the processing is in our legitimate interests, which are not overridden by your interests and fundamental rights. Our legitimate interests include assessing and improving our products and services; understanding our clients’ needs and interests so that we can make our services more useful to clients; providing clients with news, information, and marketing materials that are more relevant; providing training opportunities for employees; improving how we analyze and assess the success of client campaigns; developing trend and benchmark reports; and similar purposes.

Use and disclosure of personally identifying information

Yggy collects personal information to provide website visitors with a pleasant, efficient, and customised experience. We do not sell your personal information to third parties.

Yggy may disclose personal information if required to do so by law or if Yggy deems such disclosure necessary to protect and/or defend the rights and interests of Yggy.

In the event that Yggy is merged or acquired by another entity, personally identifiable information may be transferred to such entity as a part of the merger or acquisition.

Transferring data

Since Yggy operates globally, we may transfer your personal information to, or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it, including through appropriate written data processing terms and/or data transfer agreements.

Your choices and rights

Access, Amend, and Correct. If you wish to access personal information that you have submitted to us, to request the correction of any inaccurate information you have submitted to us, to request deletion of or object to processing of your information, please send your request to We may ask you for additional information so that we can confirm your identity.

Complaints. We will take steps to resolve any complaints you raise regarding our treatment of your personal information. Please send your complaints to You also have the right to raise a complaint with the privacy regulator in your jurisdiction.

Users in the European Economic Area

Individuals in the EEA have the following rights with respect to their personal data:

Access. You can ask us to: confirm whether we are processing your personal data; give you a copy of that data; provide you with other information about your personal data such as what data we have, what we use it for, who we disclose it to, whether we transfer it abroad and how we protect it, how long we keep it for, what rights you have, how you can make a complaint, where we got your data from and whether we have carried out any profiling, to the extent that such information has not already been provided to you in this Policy.

Rectification. You can ask us to rectify inaccurate information. We may seek to verify the accuracy of the data before rectifying it.

Erasure. You can ask us to erase your personal data, but only where:

  • it is no longer needed for the purposes for which it was collected;
  • you have withdrawn your consent (where the data processing was based on consent);
  • following a successful right to object (see "Objection" below);
  • it has been processed unlawfully;
  • or to comply with a legal obligation to which we are subject.

We are not required to comply with your request to erase your personal data if the processing of your personal data is necessary:

  • for compliance with a legal obligation;
  • or for the establishment, exercise, or defense of legal claims.

There are certain other circumstances in which we are not required to comply with your erasure request, although these two are the most likely circumstances in which we would deny that request.

Restriction. You can ask us to restrict (i.e. keep but not use) your personal data, but only where:

  • its accuracy is contested (see "Rectification" above), to allow us to verify its accuracy;
  • the processing is unlawful, but you do not want it erased;
  • it is no longer needed for the purposes for which it was collected, but we still need it to establish, exercise, or defend legal claims;
  • you have exercised the right to object, and verification of overriding grounds is pending.

We can continue to use your personal data following a request for restriction, where: we have your consent; to establish, exercise or defend legal claims; or to protect the rights of another natural or legal person.

Right to object. You can ask us to stop processing your personal information, and we will do so (i) to the extent that we are relying on our legitimate interests to use your personal information, you have the right to object to such use, unless we can either demonstrate compelling legitimate grounds for the use that override your interests, rights, and freedoms or where we need to process the data for the establishment, exercise or defense of legal claims, and (ii) where we are processing your personal information for direct marketing purposes.

Portability. You can ask us to provide your personal data to you in a structured, commonly used, machine-readable format, or you can ask to have it "ported" directly to another Data Controller, but only where our processing is based on your consent and the processing is carried out by automated means.

Withdrawal of Consent. You can withdraw your consent in respect of any processing of personal data which is based upon a consent which you have previously provided.

Information security

Yggy follows generally accepted industry standards to protect any sensitive information submitted to us. However, no data security measures can guarantee 100% security.

To prevent unauthorized access, maintain accuracy of information, and ensure the appropriate use of information, Yggy has put in place physical, electronic, and managerial procedures to safeguard and secure the information it collects online. If you have any questions or concerns about security on our website, please contact us at


As a general rule, we retain your personal information for as long as necessary to fulfil the purposes for which it was collected, or as necessary to comply with our legal obligations, resolve disputes, maintain appropriate business records, and enforce our agreements. In general, we retain relevant personal information of site visitors for 90 days from the date of our last interaction with you and in compliance with our obligations under applicable laws.

Information about children

The Yggy site is not intended for minors under the age of 16. We do not knowingly or specifically collect information about minors under the age of 16. If you believe we have unintentionally collected such information, please notify us at, so that we can delete this information from our servers.

Further information

This privacy policy may be updated from time to time. All changes will be posted on this website. Yggy encourages users to periodically check back to this site for any changes to the privacy policy. Except when required by law, any modifications made to this privacy policy will not affect the privacy of data collected by Yggy prior to the effective date of the policy change.

Contact us

If you have questions or concerns regarding the way in which your personal data is being processed or this policy, please contact Yggy at